diff --git a/README.rst b/README.rst
index 1f5dac1..d560f04 100644
--- a/README.rst
+++ b/README.rst
@@ -54,7 +54,7 @@ Alternatively using pip, the Python package manager:
 
 .. code:: bash
 
- sudo pip install yamllint
+ pip install --user yamllint
 
 Usage
 ^^^^^